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Hiring Marketers Who Don’t Hit Their KPIs?

Most marketing hiring processes reward people who interview well. Not those who can show real performance.

This checklist changes that.

It’s a tactical framework to:

  • Clarify exactly what you need (strategist, executor, or hybrid)
  • Define your primary objective (leads, ROAS, retention, brand, etc.)
  • Separate generalists from specialists (SEO, Paid, Email, CRO)
  • Vet candidates using KPI proof — not storytelling
  • Use 15-minute live tests to reveal real marketing skill
  • Eliminate buzzword junkies with zero data

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