A Social Media Analyst is responsible for tracking, measuring, and interpreting performance data across platforms like LinkedIn, Facebook, Instagram, TikTok, and X. Their goal is to turn numbers into insights that improve campaigns, sharpen targeting, and increase ROI.
In this role, a Social Media Analyst monitors KPIs, identifies audience trends, and evaluates the effectiveness of paid and organic campaigns. They also provide recommendations to optimize posting schedules, creative formats, and ad spend. By combining analytics with strategic thinking, they help marketing teams make smarter, data-backed decisions.
With expertise in social listening, competitor benchmarking, and campaign reporting, Social Media Analysts provide clarity on what works and what doesn’t. Their work ensures brands invest resources in the right channels while avoiding wasted spend.
Measure reach, engagement, conversions, and ROI across multiple platforms.
Analyze demographics, behaviors, and interests to refine targeting.
Identify underperforming content and provide recommendations for improvement.
Benchmark performance against competitors to uncover opportunities.
Evaluate which posts, formats, or ads drive the highest engagement and conversions.
Spot emerging topics, hashtags, and formats to keep the brand relevant.
Create clear reports and visual dashboards to guide marketing decisions.
Work alongside marketing strategists, paid media specialists, and creative teams to align insights with execution.
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
Field |
U.S. Hire |
Nearshore/Offshore
Marketing Analysts |
Monthly Cost |
$6000 + Benefits |
$2,500 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits, Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower – Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to wide talent bench |
Cultural Fit |
High (U.S. Based) |
Strong –
Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched your JD from Day 1 |
Running campaigns without a dedicated social media analyst leaves your brand blind to what’s really working. U.S.-based hires often cost $6,000+ per month and can take up to two months to start, delaying the insights you need to improve ROI. That’s too much money and too much waiting when every campaign is generating data today.
With Scale Army, you can hire a Social Media Analyst in less than 14 days for under $2,500/month. These professionals bring years of experience tracking KPIs, monitoring trends, and benchmarking competitors. From building dashboards and evaluating content performance to providing actionable recommendations, they ensure your social media spend translates into measurable growth.
While others overspend and struggle with turnover, you can secure reliable nearshore and offshore talent committed to long-term results.