A Marketing Coordinator is responsible for organizing campaigns, tracking deliverables, and supporting execution across multiple channels. This role focuses on maintaining day-to-day marketing operations—ensuring tasks move forward, deadlines are met, and communication between team members stays clear.
Rather than managing strategy, marketing coordinators keep execution on track. They manage calendars, follow up with writers and designers, update CRMs, schedule emails, and support reporting workflows. Their work helps eliminate delays and keeps your campaigns running efficiently.
Hiring a Marketing Coordinator from Latin America, North Africa, or Eastern Europe gives you access to organized, English-fluent professionals experienced with tools like HubSpot, Asana, Trello, and Google Workspace—without the high overhead of domestic hires.
Managing campaign calendars and deadlines
Tracking asset production across content, design, and paid media
Coordinating with contractors and internal teams
Updating CRM records and supporting list segmentation
Scheduling email and social media campaigns
Preparing weekly performance reports and status updates
Keeping SOPs, briefs, and documentation organized and accessible
A strong marketing coordinator helps your team move faster by reducing backlogs and making campaign execution more predictable.
Fluent English Communication
2–10 Years of Marketing Coordination Experience
Strong Project and Campaign Management Skills
Proficiency in Marketing Platforms (e.g., HubSpot, Asana, Trello, Google Analytics)
Scheduling and Managing Multi-Channel Campaigns (Email, Social Media, Paid Media)
Coordination Between Sales, Design, and Content Teams
Experience Preparing Performance Reports and Campaign Summaries
Cultural Fit Interviews to Ensure Smooth Collaboration
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
U.S. Hire |
Nearshore/Offshore Digital Marketing Coordinator | |
Monthly Cost |
$6,833 (US) + Benefits |
$3,999 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits,
Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower – Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to wide talent bench |
Cultural Fit |
High (U.S. Based) |
Strong – Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched to your JD from Day 1 |
Why spend $165K and wait two months to onboard a U.S.-based hire when you could have a fluent, detail-oriented marketing coordinator in your timezone—ready in 14 days—for a fraction of the cost? While others juggle delays, missed deadlines, and bloated payroll, smart teams are scaling operations with pre-vetted nearshore and offshore coordinators who keep projects on track. If you’re still hiring the old way, you’re wasting budget and execution speed.
Hiring a marketing coordinator from Latin America, North Africa, or Eastern Europe offers several advantages: aligned time zones with the U.S., lower salary costs, high English proficiency, and strong familiarity with project management tools like Trello, Asana, and HubSpot. These professionals often come with remote work experience and can integrate quickly into distributed teams.
Yes, skilled offshore marketing coordinators can manage multi-channel campaign execution, including email, social media, paid ads, and content distribution. They track timelines, manage deliverables, and coordinate with internal and external teams to keep campaigns on schedule. Many are trained in using marketing stacks like Google Workspace, Klaviyo, and Meta Ads Manager.
To keep offshore marketing coordinators aligned with your brand, provide clear onboarding documentation, brand guidelines, and campaign briefs. Use asynchronous tools like Loom, Notion, and Slack for communication. Consistent check-ins and feedback cycles also help maintain brand tone, execution quality, and team alignment.
Yes, marketing coordinators from Africa and Eastern Europe can be highly reliable for long-term roles when sourced through trusted recruitment partners. Many professionals in these regions seek stable, remote positions and are used to working with U.S. companies. Vetting for communication skills, consistency, and time management is key to long-term success.
Look for organizational ability, communication skills, familiarity with tools like HubSpot or Airtable, and experience coordinating marketing tasks across teams. Bonus points if the candidate understands campaign reporting, content scheduling, and CRM workflows. The best offshore marketing coordinators act as execution anchors—keeping projects on time and teams aligned.