A Marketing Analyst is responsible for collecting, interpreting, and reporting on marketing data to guide strategy and improve performance. They transform raw data into actionable insights, helping businesses optimize campaigns, allocate budgets effectively, and understand customer behavior across digital and offline channels.
In this role, a Marketing Analyst partners with leadership, marketing teams, and finance to ensure that every decision is supported by accurate data. By analyzing metrics such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (CLV), and attribution models, they uncover opportunities to increase ROI and strengthen overall marketing strategy.
With a focus on clarity and accuracy, a Marketing Analyst builds dashboards, prepares reports, and delivers recommendations that help organizations grow. Their ability to combine statistical analysis, competitive benchmarking, and marketing technology (Google Analytics 4, Looker Studio, Power BI, SQL) makes them essential in guiding data-driven marketing execution.
Collect, clean, and interpret data from digital campaigns, websites, and CRM systems to uncover performance insights.
Develop dashboards and reports that track KPIs such as CTR, CPA, ROI, and customer engagement.
Provide projections and data-backed recommendations to optimize media spend across channels.
Evaluate multi-touch customer journeys to identify the true impact of each marketing channel.
Monitor industry trends, benchmark competitors, and identify opportunities for growth.
Analyze customer segments to improve targeting, personalization, and campaign relevance.
Work with sales, finance, and product teams to ensure marketing data supports company-wide goals.
Recommend improvements in campaign tracking, reporting workflows, and data accuracy.
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
Field |
U.S. Hire |
Nearshore/Offshore
Marketing Analysts |
Monthly Cost |
$8,500 + Benefits |
$2,499 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits, Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower – Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to wide talent bench |
Cultural Fit |
High (U.S. Based) |
Strong –
Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched your JD from Day 1 |
If you’re still debating whether to hire a Marketing Analyst through Scale Army, you’re losing both money and momentum. A U.S.-based hire can cost upwards of $8,500 per month—before you even factor in benefits, payroll taxes, and compliance. Add the 4–8 week onboarding delay, and your campaigns remain without the insights needed to optimize spend and track ROI.
Scale Army connects you with nearshore and offshore Marketing Analysts starting at $2,499/month. With 95–100% time zone alignment and C1–C2 English fluency, these professionals are trained in Google Analytics 4, SQL, Power BI, and attribution modeling. Within 2–3 weeks, you’ll have a marketing analyst matched to your business needs, ready to deliver accurate reporting, forecasting, and campaign insights from day one.