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The Sales Ops Playbook No One Shares (But Everyone Tries to Reverse Engineer)

Built for founders, CROs, and operators who are done hiring sales reps that talk big — and close nothing. This checklist helps you recruit closers, not passengers.

Hiring Sales Reps Who Don’t Close? This Fixes It.

Most hiring processes reward salespeople who interview well — not those who sell well.

This checklist flips that. It’s a tactical framework to:

  • Clarify exactly who you need (hunter, closer, AM, hybrid)
  • Vet with deal proof — not polished resumes
  • Use live simulations to reveal who can sell under pressure
  • Build comp plans that reward outcomes, not activity
  • Set clear expectations on pipeline, ramp, and accountability
  • No fluff. No HR jargon. Just a faster path to building a high-performing sales team that hits quota.

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