An Email Marketing Specialist is responsible for planning, building, and optimizing email campaigns that drive engagement, nurture leads, and increase revenue. This role combines marketing strategy with hands-on execution—ensuring campaigns are properly segmented, automated, and tracked for performance.
Instead of just sending newsletters, email specialists manage the full lifecycle of email marketing. They create conversion-focused copy, design responsive templates, set up automation workflows, conduct A/B testing, and analyze performance metrics. Their expertise ensures your messages reach the right audience at the right time, maximizing open rates, click-through rates, and conversions.
Hiring an Email Marketing Specialist from Latin America, Africa, or Eastern Europe connects you with bilingual, results-driven professionals experienced in platforms such as HubSpot, Klaviyo, ActiveCampaign, Mailchimp, and Salesforce Marketing Cloud—without the inflated cost of U.S.-based hires.
Designing and coding responsive email templates that render across devices
Writing persuasive copy and subject lines to boost engagement
Building segmented lists and advanced audience targeting rules
Setting up automation workflows for lead nurturing and customer retention
Conducting A/B testing on subject lines, creative, and CTAs
Monitoring deliverability and ensuring compliance with GDPR and CAN-SPAM
Analyzing campaign metrics and providing actionable recommendations
Collaborating with sales, design, and content teams to align messaging
A skilled Email Marketing Specialist keeps your campaigns consistent, measurable, and revenue-focused.
Fluent English Communication
2–5 Years of Email Marketing Experience
Proficiency in Tools Like Klaviyo, Mailchimp, HubSpot, or ActiveCampaign
Experience Creating Responsive Email Templates and Designs
Strong Skills in Segmentation and Workflow Automation
Copywriting and Testing of Subject Lines, CTAs, and Campaign Messaging
A/B Testing to Improve Open Rates and Click-Throughs
Understanding of Compliance Requirements (GDPR, CAN-SPAM)
Ability to Track Metrics and Provide Performance Reports
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
U.S. Hire |
Nearshore/Offshore Email Marketing Specialists | |
Monthly Cost |
$5,666 + Benefits |
$1,999 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits,
Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower –
Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to a wide talent pool |
Cultural Fit |
High (U.S. Based) |
Strong –
Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched your JD from Day 1 |
U.S. companies often spend over $100K and wait weeks to secure an email marketing hire. Meanwhile, you could have a remote email marketing specialist—trained in automation, segmentation, and conversion copy—delivering campaigns within 14 days at a far lower cost. Instead of battling long recruitment cycles and inflated payroll, growth-focused teams are turning to nearshore and offshore email marketing specialists who launch and optimize campaigns on schedule. Holding onto outdated hiring methods means wasting both time and marketing budget.
Hiring an email marketing specialist from Latin America or Eastern Europe gives you cost savings, English fluency, and time zone alignment with U.S. businesses. These professionals are experienced in tools like Klaviyo, Mailchimp, HubSpot, and ActiveCampaign, making them ready to launch campaigns quickly. They also bring strong remote work skills and adapt easily to distributed teams.
Yes, offshore email marketing specialists are trained to set up automation workflows, build advanced segmentation rules, and run personalized campaigns. They can manage customer journeys, lifecycle campaigns, and triggered emails across platforms such as Salesforce Marketing Cloud, Marketo, and ActiveCampaign. Their expertise helps improve engagement, retention, and conversions.
To align email specialists with your brand, provide detailed style guides, tone of voice documentation, and example campaigns. Use collaborative tools like Google Docs, Loom, and Slack to share feedback. Regular performance reviews and test campaigns help ensure every email reflects your brand’s identity and meets compliance standards.
Key skills include knowledge of email marketing platforms (HubSpot, Klaviyo, Mailchimp), strong copywriting, HTML/CSS for email design, and experience with automation workflows. Look for candidates skilled in A/B testing, deliverability monitoring, and compliance with GDPR and CAN-SPAM. A strong email marketing specialist combines creativity, analytics, and technical execution to maximize campaign ROI.