A Paid Media Specialist is responsible for planning, launching, and optimizing advertising campaigns across digital platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic networks. This role is focused on driving measurable results—ensuring campaigns are targeted, budgets are managed effectively, and performance data is continuously analyzed to maximize ROI.
Unlike general marketing roles, paid media specialists manage the entire lifecycle of digital advertising. They conduct keyword research, build ad groups, write compelling ad copy, design targeting strategies, set up conversion tracking with Google Tag Manager or Facebook Pixel, and adjust bids in real time. Their expertise ensures every dollar spent contributes to lead generation, sales, or brand visibility.
Hiring a Paid Media Specialist from Latin America or Eastern Europe provides access to bilingual, ROI-focused professionals who are fluent in platforms like Google Analytics 4, HubSpot, SEMrush, and Data Studio—without the overhead of U.S.-based salaries. These specialists are trained in cross-channel attribution and can quickly integrate into global marketing teams.
Creating and managing PPC campaigns across Google, Meta, LinkedIn, and TikTok.
Conducting keyword research, audience segmentation, and competitor benchmarking.
Writing and testing ad copy with clear CTAs.
Monitoring budgets, bids, and daily performance to optimize ROI.
Running A/B tests for landing pages and ad creatives.
Setting up conversion tracking and reporting dashboards.
Ensuring campaigns comply with platform policies and regional regulations.
Analyzing KPIs such as CTR, CPA, ROAS, and customer acquisition cost.
A strong Paid Media Specialist helps your business acquire customers faster by combining technical execution with strategic optimization.
Fluent English Communication
2–5 Years of Paid Media Experience
Expertise in Platforms (Google Ads, Meta, LinkedIn, TikTok)
Skilled in Keyword Research and Audience Targeting
Experience Writing and Testing Ad Copy with Clear CTAs
A/B Testing for Landing Pages and Ad Creatives
Budget Management and ROI Optimization
Proficiency in Tracking KPIs (CTR, CPA, ROAS)
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
U.S. Hire |
Nearshore/Offshore Paid Media Specialists | |
Monthly Cost |
$8,667 + Benefits |
$2,499 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits, Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower –
Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to a wide talent pool |
Cultural Fit |
High (U.S. Based) |
Strong –
Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched your JD from Day 1 |
Why overpay and wait months for a U.S. paid media hire when your next campaign could already be running? With nearshore and offshore specialists, you get bilingual experts who manage Google Ads, Meta Ads, and PPC accounts—onboarded in just 14 days and at a fraction of the cost. While competitors stall with expensive payroll and slow hiring cycles, you can move faster, launch smarter, and capture more leads with talent that’s ready to perform from day one.
Hiring a paid media specialist from Latin America or Eastern Europe reduces costs while giving you access to bilingual professionals who share U.S. time zones. These experts are experienced with Google Ads, Meta Ads Manager, LinkedIn Ads, and TikTok Ads, allowing campaigns to launch faster. Many have remote work experience, making them easy to integrate into distributed teams.
Yes, offshore paid media specialists can handle large budgets and complex campaigns across multiple platforms. They are skilled in PPC management, audience targeting, bid optimization, and conversion tracking. Whether managing Google Search campaigns or scaling Meta remarketing funnels, they ensure ads deliver measurable ROI.
To keep campaigns on brand, provide ad guidelines, audience personas, and examples of past creative. Collaboration tools like Slack, Google Drive, and Loom allow for feedback and revisions in real time. Clear campaign briefs and KPI alignment help specialists maintain consistency across ads, landing pages, and messaging.
Look for proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms. Key skills include keyword research, audience segmentation, ad copywriting, A/B testing, and analytics with Google Analytics 4 or Data Studio. The best specialists combine technical PPC knowledge with strategic optimization to increase conversions and reduce cost per acquisition.