An Email Marketing Manager is a specialized marketing professional responsible for planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and increase revenue. This role sits at the intersection of content strategy, marketing automation, analytics, and customer lifecycle management, making it a critical hire for any company that wants to turn its email list into a predictable revenue channel.
In a modern B2B or eCommerce environment, an Email Marketing Manager doesn’t just write newsletters. They’re responsible for overseeing your email marketing funnel from onboarding sequences and promotional blasts to drip campaigns and reactivation workflows. They ensure every email aligns with your brand, speaks directly to your audience, and is backed by measurable performance data.
Hiring an Email Marketing Manager from regions like Latin America, North Africa, or Eastern Europe allows you to tap into a global talent pool of professionals who are fluent in English, trained in top platforms like HubSpot, Klaviyo, and ActiveCampaign, and familiar with U.S. market expectations.
Creating and managing automated email workflows for lead nurturing and customer retention
Segmenting audiences based on behavior, interests, and purchase history
Writing high-converting subject lines, CTAs, and email copy
A/B testing email components for continuous improvement
Monitoring deliverability, open rates, CTRs, and conversion metrics
Collaborating with designers and CRM managers to optimize campaign performance
Ensuring compliance with GDPR, CAN-SPAM, and data privacy standards
A skilled Email Marketing Manager doesn’t just send emails—they drive ROI with every campaign.
Fluent English Communication
3–7 Years of Email Marketing Experience
Proficiency in Email Platforms (e.g., HubSpot, Klaviyo, Mailchimp, ActiveCampaign)
Expertise in Segmentation, Automation, and Personalization Strategies
Strong Copywriting Skills for Subject Lines and CTAs
A/B Testing for Deliverability, Engagement, and Conversions
Knowledge of Compliance Standards (e.g., GDPR, CAN-SPAM)
Data-Driven Optimization of Open Rates, CTRs, and ROI
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
U.S. Hire |
Nearshore/Offshore Email Marketing Manager | |
Monthly Cost |
$6,766 + Benefits |
$3,999 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
7–14 Days |
HR & Payroll Overhead |
W-2, Taxes, Benefits, Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower – Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to wide talent bench |
Cultural Fit |
High (U.S. Based) |
Strong – Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched to your JD from Day 1 |
Why spend $187K and wait two months to onboard a U.S. hire when you could have a fluent, culturally aligned email marketing manager in your timezone—ready in 14 days—for a quarter of the cost? While others drown in payroll paperwork and lose talent to attrition, smart businesses are scaling faster with pre-vetted nearshore and offshore pros who hit the ground running. If you’re still hiring the old way, you’re burning time, money, and opportunity.
Yes, hiring an Email Marketing Manager from Latin America or Eastern Europe can provide U.S. businesses with high-quality talent at a significantly lower cost. Many professionals in these regions are fluent in English, well-versed in U.S. marketing strategies, and operate in similar time zones, making collaboration seamless.
Look for candidates with proven experience in email automation platforms (like Klaviyo, HubSpot, or ActiveCampaign), strong copywriting skills, fluency in English, and a portfolio of past campaign results. Time zone compatibility, cultural fit, and the ability to interpret marketing data are also key hiring factors.
The average cost to hire a remote Email Marketing Manager ranges from $10,000 to $48,000 per year, depending on experience and region. This is significantly more affordable than U.S.-based hires, which often cost upwards of $80,000 annually plus benefits.
Most pre-vetted Email Marketing Managers from nearshore or offshore regions can be onboarded within 7 to 14 days. When sourced through specialized staffing partners, the hiring process is faster and more efficient than traditional in-house recruiting.
Yes, experienced offshore Email Marketing Managers are trained to adapt to U.S. brand voice, buyer personas, and sales goals. With the right onboarding and communication, they can quickly align with your messaging and deliver campaigns that resonate with your audience.