A Content Marketing Manager is the driving force behind your content strategy, working to create engaging, valuable content that resonates with your target audience and boosts your brand’s online presence. When you hire a content marketing manager, you’re ensuring that your marketing efforts are aligned with your business goals and that every piece of content is crafted to engage, inform, and convert.
Whether you’re looking to enhance your SEO, manage social media platforms, or build a stronger email marketing campaign, a skilled content marketing manager brings expertise to optimize and execute these strategies. They focus on delivering high-quality content consistently while also analyzing performance metrics to ensure your efforts are working towards maximizing ROI.
Hiring a content marketing manager is an investment that pays off by creating content and ultimately generates leads that convert into loyal customers. The right content marketing manager can elevate your brand’s voice, improve customer engagement, and differentiate your business from competitors.
Creating and implementing a comprehensive content strategy to align with business goals.
Researching keywords and optimizing website and blog content to improve organic search rankings.
Leading and mentoring a team of marketing professionals, ensuring alignment with overall marketing objectives to drive success.
Curating and managing content across multiple social media platforms to enhance engagement.
Writing, editing, and overseeing the production of blog posts, articles, whitepapers, and other content formats.
Designing and executing email marketing campaigns to nurture leads and retain customers.
Tracking content performance using analytics tools and adjusting strategies based on insights to maximize ROI.
Working with designers, developers, and sales teams to ensure cohesive content execution.
When you hire a Remote Content Manager, you are hiring a driving force in your marketing efforts, capable of delivering measurable success from day one.
Don't waste your time reading hundreds of resumes. That's our job.
Our job is to handle currency conversion, cross-border payroll, and compliance. Your job is to build your business.
Good onboarding is the leading indicator of candidate retention. We've done hundreds and we'll guide you every step of the way.
We try to only recruit from nearby time zones because synchronized work leads to better work.
We know where the best developers are. The best marketers. The best sales reps. And we try to keep the time zone delta under 6 hours.
Our goal is to find you people who fit in with your existing company culture. If they can't hang, you won't meet them.
Pattern Brands had been working with multiple vendors, that weren’t Scale Army, to grow their offshore teams and kept finding the talent to be mediocre. We presented Pattern with a bunch of candidates across UI, Data Analytics, Operations, and Customer Success. “We loved the people you guys brought to the table”, Suze, the co-founder of Pattern said, “and what made Scale Army different was that it felt like you cared about finding the right person for us, as opposed to just any person. It felt like a partner, rather than an offshore churn-and-burn model. It’s been amazing working with you all.” We then went on to find Pattern talent across operations, lifecycle, and paid ads. Pattern Brands has now kindly introduced us to all their friends.
Hires across marketing, sales, operations, support, engineering
Norby, an AI-powered content creator SaaS product, needed a content-savvy Marketing Manager to handle content + lifecycle + CRO. In the span of a few weeks, we found candidates with B2B GTM lead gen experience who knew HubSpot + ClickUp, who had excellent English, and who were a boatload better than anyone they had been able to find offshore. They ramped up her to manage all lifecycle and content and then quickly referred us to three other venture-backed startups.
Cost savings compared to hiring an equivalent U.S. hire
RyOutfitters needed an Email Marketer to help them roll out a B2B Klaviyo offering to their clients, and they needed someone who could also do a bit of dev + design. Within a week, we were able to find them a Native-English speaking, email marketer who was not only able to help them scale their new product, but was also handling front-end issues as well as copy and design. Shortly after RyOutfitters made two referrals 😉
Days is how long it took to introduce RyOutfitters to full-timers for a new marketing role
Product Marketing
Content Marketing
Design
Marketing Leadership
Growth Marketing
CRM + Lifecycle
| Table Header | ||
|---|---|---|
U.S. Hire |
Nearshore/Content Marketing Manager | |
Monthly Cost |
$6,833 (US) + Benefits |
$2,500 |
Timezone Alignment |
Perfect |
95–100% Alignment (e.g. EST/CST) |
English Fluency |
Native |
C1–C2 Certified |
Onboarding Time |
4–8 Weeks |
2-3 Weeks |
HR & Payroll Overhead |
W-2, Taxes, Benefits,
Compliance Headaches |
Managed or Contractor-Based |
Attrition Rate |
20–30% Average |
Lower –
Tied to Dedicated Clients |
Scalability |
Limited by the U.S. labor pool |
Instant access to a wide talent pool |
Cultural Fit |
High (U.S. Based) |
Strong –
Trained for U.S. Work Culture |
Skill Match |
Varies |
Matched your JD from Day 1 |
If you’re still paying $6,000+ a month for a U.S.-based Content Marketing Manager, you’re leaving money on the table. Scale Army offers you the same high-level expertise, with American-sounding, fluent, C1-C2 certified talent ready to start in just 2-3 weeks, not 4-8 weeks.
Why deal with W-2 headaches, high attrition rates, and limited scalability when you can hire a skilled, dedicated manager from regions with lower costs and instant access to a deep talent pool? You get the perfect timezone alignment, a strong cultural fit, and a seamless integration into your team—all at a fraction of the cost. Don’t let outdated hiring methods hold you back. Scale smarter, not harder.
Hiring a content marketing manager from these regions allows you to access skilled professionals at a fraction of the cost of U.S.-based hires. They offer high-quality work with a strong cultural understanding of U.S. markets, and many have extensive experience in digital content strategies, SEO, and social media management.
A well-qualified content marketing manager can begin making an impact within the first 2-3 weeks. They quickly align with your business goals, create an initial content strategy, and start optimizing your digital presence for better engagement, traffic, and conversions.
We pre-vet all candidates for cultural compatibility by conducting in-depth interviews, checking references, and ensuring they are familiar with U.S. work culture. This guarantees a smooth integration with your team, minimizing potential cultural or communication barriers.
Look for expertise in content strategy, SEO, social media management, and email marketing. A content marketing manager should also have proficiency in tools like Google Analytics, SEMrush, and content management platforms like WordPress or HubSpot.
Content marketing managers increase ROI by creating targeted, engaging content that drives organic traffic and conversions. They use data analytics to continuously refine strategies, ensuring your content generates leads, nurtures relationships, and turns prospects into loyal customers.
Remote content marketing managers typically handle a variety of channels including blogs, social media (Facebook, Instagram, LinkedIn), email marketing campaigns, paid ads (Google Ads, Facebook Ads), and video platforms (YouTube, TikTok), ensuring a holistic approach to your content strategy.
Hiring a remote content marketing manager from regions like Latin America, Africa, or Eastern Europe can save you 50-70% compared to U.S.-based hires. This will help you scale your marketing efforts more cost-effectively.